Madrid, Benidorm and Barcelona, the most sought-after destinations in Spain for hotel accommodation.


Madrid, Benidorm and Barcelona are among the most sought-after destinations for hotel accommodation, according to the’ IV Online Comparison Study of Intelligent Savings’ carried out by the Rastreator web comparator for Fitur 2018.

The document highlights that for Spaniards, among the 100 most demanded locations, 85 are national, among which, moreover, the’ top ten’ is made up entirely of Spanish destinations: Madrid, Benidorm, Barcelona, Gran Canaria, Valencia, Seville, Tenerife, Malaga, Salou and Granada.

For its part, London is the only international destination among the top fifteen search engines worldwide, and also leads the ranking of international destinations, along with Paris and Rome.

“Travelling has become fundamental in our lives, whether for leisure or for work, and the number of users who use online tools such as comparators to choose the best transport or accommodation options has not stopped growing in recent years,”said the Director of Business Development at Rastreator, Álvaro Bas.

If we talk about more reserved destinations, Madrid coincides as the most recurrent national destination, however, in terms of reservations Benidorm does not follow, but Barcelona. At the international level, London and Paris move on to second and third place in the reserve ranking, led by Andorra La Vella.

In addition, 52.3% of those surveyed in the study said that they prefer to travel to cities or urban environments, and 52% prefer to go to the beach. Rural destinations, on the other hand, are favored by 37.2% of Spaniards.


As for the Spanish traveler profile, in terms of flight search, young women are the ones who compare the different options to find the one that best suits their preferences. Thus, six out of ten users of the company’s flight comparator are women, and 35% are consumers aged 25 to 34.

As with flights, women are the profile that most closely compares hotels through Rastreator, representing 62% of the total. However, in terms of age, the majority of users who compare this type of stay are between 35 and 44 years old, covering 31% of searches, while people between 25 and 34 reach 26%.
On the other hand, 88.6% of Spaniards feel happy travelling, this figure rises to 91% in the case of women. However, eight out of ten would want to travel more often, but cannot afford it.
In addition, 83.9% of respondents compare prices to save and travel, while up to 65% look for free online offers and plans. Booking several months in advance is a practice performed by six out of ten respondents to gain access to better prices.

According to the INE, residents in Spain made 64 million trips in the third quarter of 2017,4.9% more than in the same period of 2016.

“It is not surprising, therefore, that travel is the sector in which there is greater penetration of the habit of comparing and where it has been incorporated as an unavoidable step before reserving,”Bas added.

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