Took part this weekend in the 6th edition of the “Sneak Preview” meeting organised by the Visit Benidorm tour operator Solmar in Eindhoven.
Solmar organises each of these fairs for its customers, which it transports from different locations in the Netherlands to the premises of its offices in the city of Eindhoven. There, hotels and tourist offices from all over the world that are part of the agency’s catalogue, offer information directly to the public, which is loyal and each year travels mainly by coach to Spanish hotels.
Benidorm in Netherlands
Benidorm has several hotels in the catalogue and has traveled with the Commercial Director of the Poseidon Hotels chain, who participated for the second consecutive year and is mainly interested in meeting Dutch customers first-hand and explaining everything that their hotels offer.
It is a perfect opportunity for the destination and hotels to get closer to their final customers, who can also buy packages at the same fair with special prices and discounts. The two-day event also featured entertainment and the performance of famous Dutch singers and a draw for final prizes.
With this action, Benidorm aims to maintain the loyalty of the Dutch tourist, characterized by a medium-high purchasing power and is increasingly attracted by the good weather and conditions of Benidorm, taking advantage of the winter season especially coming in which temperatures are very favourable compared to their country.