The city hosts the Costa Blanca Senior Masters in November, the only tournament of its kind to be held in Spain.
Athletes of 14 nationalities participate. The Provincial Council is betting on the municipality repeating its headquarters for the next three years because of its potential to seasonalize, its economic impact and its impact on the British market.
Benidorm is not just sun and beach. Sports tourism is taking more and more land to reduce the seasonality of tourism in the winter months. For this reason, the municipality has bet that golf is one of those sporting attractions to attract a different public outside the summer to both the town and the Costa Blanca.
This effort will materialize this year with the celebration of the Costa Blanca Senior Masters Benidorm Golf, an international event included in the Calendar Staysure Tour 2018 (European Senior Circuit), which returns to Spain after years without stopping in the national territory.
The competition will be held from 29 November to 1 December and will bring together 54 professional golfers over 50 years of at least 14 nationalities and will take place in the facilities of the Meliá Villaitana Golf Club. This place was chosen to make the official presentation of this event by the regional secretary of Tourism, Francesc Colomer; the president of the Diputación de Alicante, César Sánchez; the mayor of Benidorm, Toni Pérez; the president of the Valencian Golf Federation, Benidorm Andrés Torrubia; the golfer Miguel Ángel Jiménez; the secretary general of Hosbec, Nuria Montes; Ángel Gallardo, ambassador of the European Tour; and Ángel Durá, director of the Meliá Villaitana Golf Resort.
This tournament has been going on for months now with all the parties involved. The intention was to put Benidorm and the Costa Blanca on the calendar of this sport and promote the options of sports tourism offered by the province. But it also aims to consolidate a tourism that already visits the city and for which golf is a great incentive: English.
This is what Torrubia explained, who said that this event “will have repercussions on everything, Benidorm and the wealth of the Valencian Community” and that also “is a nod to Brexit, as the majority players are British. The golfer Miguel Ángel Jiménez also stressed “the importance of having a golf tournament of this level” in Spain, from the sporting, tourist, economic and promotional point of view.
For his part, Colomer stressed that the new concept of hospitality that Tourism has put on the table to offer visitors is fulfilled with the chosen place:”the hospitality I hope will reproduce and shine on the days that Benidorm is the capital of golf. He pointed out that “Benidorm radiates magic and is a perpetual source of emotions, but also praised the city’s ability to” seduce throughout the year “and” transcend based on products and generate diversity.
The mayor also stressed the importance of this type of “first-class” events for Benidorm, as they make it “a reference city that can be visited at any time of the year but also to play golf”.
The president of the Provincial Council stressed that this project will generate employment in the province because of its potential to “seasonalise” tourism, its economic impact and its impact on the British market in full Brexit. Sánchez said that according to the study carried out by the Costa Blanca Tourist Board together with the Chamber of Commerce, golf generates “almost 10,000 jobs directly,” in addition to indirect, as well as more than 440 million euros return. But spending is also positively increased, as the golf client spends almost 40% more than the conventional tourist.
The president of the Provincial Council also claimed that “few places in the world have the golf courses that we have in Alicante with almost 300 days a year of sunshine”, which is a factor in favor of the province against other competitors. However, it seems that this year’s tournament will not be the only European senior tournament. Sanchez said the intention is that the trial will be consolidated in the province and Benidorm over the next three years.